COVID-19 has been a real bummer this year, especially hurting small businesses across the country. In order to help these businesses, Yelp launched the “Saturdays with Small Businesses” campaign, which allowed business owners to film themselves making something you would normally need to pay for. Highlighting these dishes, drinks, and desserts has boosted views for all of these businesses, and with the introduction of Instagram Reels we were able to get a massive audience for those being affected by the pandemic.
Role: Creative Editor & Motion Graphics