2018 was a big year for Energy Upgrade California. Senate Bill 100 was passed to reduce emissions, DDB ran ads highlighting how everyday users can reduce their energy output, and I even noticed our energy costs dropping due to practicing what they preached. In 2019 we made this case study highlighting our work and its impact on the entire state’s energy grid.
Role: Creative Editor
In 2019 DDB and Energy Upgrade California came together to save energy across the state. The result was pretty astounding, especially when our ads were meant to have as little an impact as possible wherever they were posted. Here’s the findings of how we did.
Role: Editor